My goal was to build a Shopify storefront that reflects the brand’s natural, mindful ethos while driving online sales
Samadhi Moss is a wellness brand rooted in nature, offering sustainably sourced sea moss products to promote holistic health. I was inspired by the founder’s commitment to authenticity and wanted to craft a digital experience that matched the purity and care behind the product itself.
Solution:
Working from a blank slate, I built and launched a custom Shopify storefront that seamlessly blended the calming aesthetic of the brand with intuitive, mobile-first functionality. The site included product pages with ingredient transparency, educational content, and a simple checkout flow optimized for both new and returning users.
I paid special attention to typography, color palette, and user flow to ensure the site captured the brand’s voice — clean, conscious, and community-oriented.
Role:
Conducted a competitive audit of wellness and DTC e-commerce sites
Developed wireframes and user journeys focused on conversion and storytelling
Implemented and customized Shopify theme, including mobile responsiveness and cart UX
Integrated email capture (Klaviyo) and analytics to support future growth
Advised on product photography and copy for consistency
Impact/Results:
Successfully launched the brand’s first online store within 4 weeks
Enabled early traction and sales through direct checkout from launch-day marketing
Provided a scalable foundation for future product lines and content
Positive user feedback on design clarity and ease of navigation
Considerations:
Kept performance in mind — optimized all assets for fast load times and SEO. Ensured accessibility compliance and trained the client on maintaining inventory and updating product pages without developer support.
