Launch an MVP that provides a unified experience for discovering, understanding, and investing in curated private market opportunities — tailored for the everyday retail investor
Private markets are opaque, intimidating, and historically closed off to anyone outside institutional circles. The team at Moonport believed that shouldn’t be the case. Their mission — and mine — was to reimagine how regular people could access meaningful, vetted investment opportunities typically reserved for venture funds or wealth managers.
I was especially drawn to this challenge because it sat at the crossroads of two passions: financial inclusion and product design. We weren’t just building a fintech tool — we were building trust in a category where skepticism runs deep and the stakes are personal.
Solution:
We started from zero — no legacy systems, no technical debt, just a vision. That gave me room to shape both the “what” and the “why” of our MVP. I joined the founding team in a hybrid product strategy and marketing role, wearing multiple hats across discovery, analytics, GTM, and team operations.
We envisioned Moonport as a consumer-facing app that made browsing investments feel as intuitive as shopping online. To get there, I worked across disciplines — from whiteboard to wireframe, metrics to messaging.
Key product pillars we focused on:
Curation-first: A clean deal browsing experience showcasing vetted opportunities
Confidence-building: Bite-sized education embedded into every flow
Trust and transparency: Clear, jargon-free language and upfront fee structures
Progressive onboarding: Adapted flows depending on user familiarity with investing
Role:
I acted as a connective layer between vision, users, and execution. My responsibilities included:
Discovery & Research: Interviewed over a dozen early community members to understand mental models and pain points with retail investing platforms like Shares, Alinea Invest, and GetQuin
Product Definition: Mapped out MVP user journeys and helped define feature scope based on user behavior and constraints from compliance/legal
Analytics Setup: Implemented product analytics stack from scratch ( Google Tag Manager, PostHog), including custom event taxonomy and cohort tracking
Go-to-Market: Collaborated on launch messaging, email sequences, and website content to ensure brand tone matched user mindset and market positioning using Notion, Buffer
Reporting & Growth: Built dashboards with Posthog to report on activation, engagement, and experiment performance; used insights to prioritize iteration cycles
Content Blog Creation: Created blogs on Medium, Linkedin content to establish us as a thought-leader in the space.
Impact / Results:
Successfully shipped MVP within 10 weeks, enabling first community investment opportunity
Designed an investor onboarding funnel that converted 17% of early interest list to verified users
Analytics insights directly informed a pivot in how investment opportunities were presented (from product categories to goal-based storytelling)
Created founder-friendly dashboards that improved internal visibility and investor reporting
Because we were working in the regulated investment space, every UX decision had to be filtered through a compliance and legal lens. I worked closely with legal counsel to ensure that disclaimers, disclosures, and risk language were not just present — but humanized.
I also advocated for embedding education directly in-product rather than offloading it to a blog. We used progressive disclosure to give users context without overwhelming them — whether they were first-time investors or seasoned startup backers.
From a team lens, I helped establish internal rituals around async product updates, version control of key reports, and better use of Airtable and Notion to keep fast-moving initiatives grounded.
Due to a change in strategy, the consumer focused was shuttered to focus on the B2B segment of the business. Nevertheless, it was a fun project
